Alliance, NYSERDA Super Powers Message Lights up Broadway

The energy efficiency message takes front and center stage on Broadway. The huge Panasonic Board high above Times Square spotlights the Alliance to Save Energy's Super Powers PSA with its home energy efficiency/ENERGY STAR message. The national Alliance version alternates with a New York Energy Smart-taglined version, produced for Alliance Associate member NYSERDA (New York State Energy Research and Development Authority), twice every hour for a month for a total of 9600 airings worth more than $100,000. The Alliance edited the PSA for the big board to remove all audio and tell the story through video and animated words. The Times Square PSA concludes that you don't have to be a Super Hero to save money and energy and help the nation. Scroll down for pictures of the PSAs playing in times square!