Todd Rath is the Director of Marketing Strategy, Programs, and Intelligence at Alabama Power. His current responsibilities include lead generation, electric transportation strategy development, predictive analytics, development, implementation, and management of both kWh and non-kWh programs, products, and services.
Todd began his career with Southern Company as assistant treasurer for Mississippi Power. At Mississippi Power, Todd worked in both Finance and Marketing roles. In 2000 Todd moved to Alabama Power where he has served in a variety of roles within the Marketing organization.
Todd is currently the chairman of the System Customer Leadership Team and served on the 2014 core team for SO Prize.